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Adjunct Professor in Strategy, Systems and Innovation


Adjunct Professor in Strategy, Systems and Innovation


Keith D. Hornbacher, MBA, is adjunct faculty in the Emerging Challenges for HealthCare Leadership (ECHL) certificate program at the Geisinger Commonwealth School of Medicine.

Mr. Hornbacher deploys consulting and education to help organizations understand, answer and respond to their “motivating questions.” The first step is clarification. At what stage in the development life cycle are the initiatives? Early in the cycle, questions are strategic, such as “Will the proposed initiative align with our organizational goals and objectives?” Later, after initiatives are narrowed to a few choices, questions are more tactical. The organization’s decision makers may ask, “Which of three capital expansion (CapEx) initiatives is more likely to achieve its technical and programmatic objectives?” After the final investment decision is made, during implementation an initiative’s stakeholders may question its execution progress. If going poorly, “Shall we intervene?” may be the governing authority’s motivating question.  These example questions can be modeled to better inform decisions. Mr. Hornbacher’s purpose is to enable clients and students to make risk-informed choices. That is accomplished through application of appropriate frameworks, methods and tools.

Mr. Hornbacher is an experienced project risk analyst, manager, consultant and educator. He has more than three decades of experience in a wide range of programs/projects from structurally complex mega projects to uncomplicated highway maintenance. Domains cross diverse industries: CapEx in healthcare initiatives, construction, energy, aerospace, defense, transportation infrastructure, software intensive systems, biopharmaceuticals, large science and medical technology.

Signature assignments include decision support using quantitative risk analyses of:

  • European CapEx Project alternatives for owners
  • NASA science missions - headquarters’ evaluations
  • Large project audits - US Government Accountability Office (GAO)


Dating from 2006, Mr. Hornbacher facilitated graduate project risk management seminars with mid/senior level executives to manage dynamics of their organizational initiatives’ risk and uncertainty.

Globally recommended practices

Mr. Hornbacher is a contributor to GAO’s Guides and to the PMBOK® Guide (PMI®).